Saturday, February 11, 2017

Helping Business Prosper In Today's Digital Age.
Market Research
With everyone clamoring to have an On-line presence, many companies have thrown up Internet sites without really exploring competitive On-line offerings. We can help by researching the Internet status of your industry or specific competitors. We’ll provide a detailed report of the features, options, and “quality” of their sites as well as printed examples of their Internet pages. Think of the strategic value of having your whole industry’s On-line information at your finger tips. We’ll help you integrate this information into a workable Internet strategy for your company.

Promotion Strategies
Putting up an Internet site on the World Wide Web will only help you if your current and potential customers can find it. At I.M.S. we can help you with a comprehensive Promotion Strategy. We’ll not only get your site listed on the major “Search Engines,” we can make sure your company appears near the top of the list in your major categories. We’ll also help you think through how to integrate your On-line marketing efforts with your other traditional channels of promotion.

Site Development
Almost anyone with a little patience can use today’s software to publish an Internet site or Web page. But the key to a great site is to understand the basic principles of publishing and marketing. We’ll lend our expertise in the following areas: Proper balance of graphics/text, Effective site navigation, Feedback and Guestbook pages, Interactive features, On-line sales & ordering systems, Computer animation and more. We stay current on the latest advancements in Internet publishing in order to bring you the most effective site possible.

Site Maintenance
Once your site is up and functioning you’ll want to make changes and updates to keep your information current. The more often your site is updated, the more frequently your customers will visit. We can contract with you to handle updates on a daily, weekly, or monthly basis. Or we can assist you on an as-needed basis.



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