Helping Business Prosper In Today's Digital Age.
Market Research
With everyone clamoring to have an
On-line presence, many companies have thrown up Internet sites without really
exploring competitive On-line offerings. We can help by researching the Internet
status of your industry or specific competitors. We’ll provide a detailed report
of the features, options, and “quality” of their sites as well as printed
examples of their Internet pages. Think of the strategic value of having your
whole industry’s On-line information at your finger tips. We’ll help you
integrate this information into a workable Internet strategy for your
company.
Promotion Strategies
Putting up an Internet site on
the World Wide Web will only help you if your current and potential customers
can find it. At I.M.S. we can help you with a comprehensive Promotion Strategy.
We’ll not only get your site listed on the major “Search Engines,” we can make
sure your company appears near the top of the list in your major categories.
We’ll also help you think through how to integrate your On-line marketing
efforts with your other traditional channels of promotion.
Site Development
Almost anyone with a little patience
can use today’s software to publish an Internet site or Web page. But the key to
a great site is to understand the basic principles of publishing and marketing.
We’ll lend our expertise in the following areas: Proper balance of
graphics/text, Effective site navigation, Feedback and Guestbook pages,
Interactive features, On-line sales & ordering systems, Computer animation
and more. We stay current on the latest advancements in Internet publishing in
order to bring you the most effective site possible.
Site Maintenance
Once your site is up and functioning
you’ll want to make changes and updates to keep your information current. The
more often your site is updated, the more frequently your customers will visit.
We can contract with you to handle updates on a daily, weekly, or monthly basis.
Or we can assist you on an as-needed basis.
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